// guide
Local SEO for Trades: How to Get Found on Google
The practical basics of ranking in your area, from your Google Business Profile to reviews and service pages.
Start with your Google Business Profile
For local searches, a complete, active Google Business Profile is the single biggest lever. Fill in every field, pick accurate categories, add photos, and keep it current.
The map pack, those three businesses above the normal results, appears on the vast majority of local searches and takes a large share of the clicks.
Reviews are the multiplier
Reviews are one of the strongest local ranking signals, and the biggest trust signal for the customer. Ask every happy customer, every time.
Doing it by hand is why it never happens. Automating the ask, at the right moment, is what makes it stick.
Service and location pages
A page for each core service and each area you cover helps you show up for the exact searches people make, like 'electrician in Warrington'.
FORGE builds this into every website we make, and includes a website in every plan. Book a call to see how it fits together.