What it costs
What a B&B website should cost
Guests choose a B&B for the welcome and the place, not a chain's uniformity. The site's job is to show that. Here is what it costs.
From £297, live in 7 days, on your own domain.
B&B website cost
The short answer on cost
A B&B website cost starts from £297 for a spec-built site on your own domain, live within seven days, with the first three months of care included, then £49 a month you can stop whenever. That sits below the agency quotes and above the throwaway builders, both of which mislead you. But for a B&B the number matters less than what a guest is really choosing when they pick you, which is a feeling and a place. People choose a B&B over a chain hotel for the personal welcome, the character of the house, the charm, and the location, the very things a uniform hotel cannot offer. So they are choosing your personality and your setting, and the site’s job is to convey both, show your rooms and the area, and take the booking, ideally direct rather than through a platform that takes a cut. Set against a guest who falls for your charm and books with you, and the commission you keep by booking direct, a few hundred pounds is trivial.
What the money buys: your charm and your setting, shown
The value here is selling the charm that is your appeal, not decoration. That price buys a site that conveys the personality of your B&B, the warmth of the welcome, the character of the house, the lovely rooms and the setting, and the area around you, and that takes the booking direct. That matters because a guest choosing a B&B is choosing a feeling and a location, so conveying them is exactly what wins the booking, and a bland listing on a platform, which flattens every place into a template, cannot. A site that shows your B&B’s personality and its setting makes a guest want to stay with you specifically, and lets them book direct, keeping the commission a platform would take. So the site both sells the charm that is your whole appeal and keeps the booking yours, which is where a B&B’s value lies. What you are paying for is to show the welcome and the place that make a guest choose you.
Why cheaper and dearer both mislead
The thousand-pound-plus agency quotes bundle overheads a B&B does not need. The near-free DIY builders go the other way, producing thin, generic sites that convey none of the charm that wins a guest, sending them back to a platform listing. Both miss the point. A B&B needs a site that conveys its character and setting and takes bookings, which is a specific thing to get right, so agency prices waste money and bargain builders undersell the very charm that is your appeal.
Paid off by guests who fall for the place
A B&B website pays for itself quickly and then keeps paying. A few direct bookings, won because a guest fell for your charm and made without a platform’s commission, cover the cost, and because guests who love their stay return and recommend you, one guest won through the site can bring more. So the site earns its keep both in the charm it sells and the commission it saves, and then in the repeat and referred guests that follow. Set against the bookings a charm-showing site wins and the commission it keeps, the modest cost is an easy decision for a B&B whose welcome and character, shown well, are what fill the rooms.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a B&B site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How much does a B&B website cost?
From £297 as a one-off, live on your own domain within seven days, then £49 a month for hosting and small edits you can stop any time, with the first three months included. For a B&B chosen on its charm and welcome, that is a small price for a site that conveys both and wins the guest, keeping the booking direct rather than through a commission-charging platform.
What am I really paying for with a B&B website?
A way to show the personal charm and the place that set you apart. Guests choose a B&B for the welcome, the character and the location, the things a chain hotel cannot offer, so the site's job is to convey that personality, show your rooms and setting, and take the booking direct. You are paying for a presence that makes a guest fall for your B&B and book with you.
Why does showing charm and place drive the value?
Because a guest choosing a B&B is choosing a feeling and a location, the warm welcome, the character of the house, the area around it, so conveying that is what wins them. A site that shows your B&B's personality and its setting makes a guest want to stay, which a bland listing on a platform cannot, so its value is in selling the charm that is your whole appeal.
Why do some B&B websites cost thousands?
Agencies bundle overheads a B&B does not need. A lean site that conveys your charm, shows your rooms and setting, and takes bookings does the real job for a fraction of the price, so the big quotes rarely make sense for a B&B whose welcome and character sell it once a guest sees them.
Is a cheap DIY B&B website good enough?
Usually not. A guest choosing a B&B is drawn by a site that conveys warmth, character and a lovely setting, and a thin, generic one conveys none of the charm that wins them, sending them back to a platform listing. You need a site that shows your B&B's personality, and a cheap DIY job undersells the very charm that is your appeal.
Are there ongoing costs beyond the build?
The domain is about ten to fifteen pounds a year and stays yours. The £49 monthly plan covers hosting, backups and two small edits, so you can update rooms, offers and local information without a separate bill. A static site has almost nothing to break, so there are no surprise maintenance invoices.
How quickly does a B&B website pay for itself?
Usually fast, because a few direct bookings won because a guest fell for your charm, and made without paying a platform's commission, cover the cost. And because happy guests return and recommend you, one guest won through the site can bring more, so the payback builds.
Do I own the B&B website or rent it?
You own it outright. The domain is in your name and the site is yours to keep even if you stop the monthly plan. I do not lock people in, because the site that shows your B&B's charm should belong to you, not be rented back every month.
Tell me your town and I'll build you a B&B site on spec, so you can see it before you pay. Or read What a website costs, see the full pricing, or get in touch.