What it costs
What a body shop website should cost
Bodywork is judged on the finish, so the site's job is to show your before-and-after work to the private jobs searching for a shop. Here is what that costs and what you are paying for.
From £297, live in 7 days, on your own domain.
Body shop website cost
The short answer on cost
A car body repair website cost starts from £297 for a spec-built site on your own domain, live within seven days, with the first three months of care included. That sits below the agency quotes and above the near-free builders, both of which mislead you. But for a body shop, the price is not the point, because your website earns its keep in a specific way. You are not buying a brochure. You are buying a gallery that sells your finish, and the findability to put it in front of the private, cash-paying jobs that are searching for a shop right now.
Here is why that matters. Bodywork is judged entirely on the result, on whether the damage disappears, and the drivers who pay cash rather than claim on insurance choose their shop by comparing before-and-after work on Google. So the site’s job is to show your finished repairs convincingly and to rank for those local searches, because that is what wins the profitable private jobs. Priced against that work, a few hundred pounds is trivial.
What the money actually buys
The value is not fancy design, it is a fast, well-built before-and-after gallery and the findability to be seen. That price buys a site that displays real, honest photos of damage put right, sized and compressed so the gallery loads quickly on a phone, and that ranks for searches like body repair near me. Those are the things that convince a private customer comparing shops, and they do not cost a fortune to build well. What you are paying for is the ability to prove your finish to the cash jobs, which is exactly where a body shop’s website earns its keep.
Why cheaper and dearer both mislead
The thousand-pound-plus agency quotes bundle in overheads that show your work no better than a good gallery does. The near-free DIY builders go the other way, and they are especially poor for a body shop, because they handle image galleries badly, so heavy photos crawl on a phone and lose the visitors your work attracted. Both miss the point. A body shop needs a fast, image-strong, findable site, and that is a specific thing to build well, so agency prices waste money and bargain builders undercut the speed and presentation the gallery depends on.
Paid off by the private jobs it wins
The private, cash-paying jobs a body shop website wins are some of the most profitable work you do, and a single respray or dent repair often covers the monthly cost, so the site tends to pay for itself quickly. Win a handful of drivers who chose you because they saw your finished work and trusted your finish, and the whole build is cleared. In a trade where the cash jobs are actively comparing shops on their photos, being the shop whose finish they can see is what wins the work, and that makes the modest cost an easy decision.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a car body repair site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How much does a car body repair website cost?
From £297 as a one-off, live on your own domain within seven days, with the first three months of care included, then £49 a month for hosting and small edits you can stop any time. For a shop that wins private cash jobs by showing its finish to searching drivers, that is a small cost against the work a strong gallery brings in.
What am I really paying for with a body shop website?
A gallery that sells your finish, and the findability to put it in front of the private jobs. Bodywork is judged entirely on the result, so the value is a fast site with a strong before-and-after gallery that shows damage like theirs made invisible, plus ranking for local searches. You are buying the ability to prove your finish to the cash-paying drivers comparing shops on Google.
Why do some body shop websites cost thousands?
Agencies bundle designers and managers and overheads, none of which shows your finish any better than a well-built gallery does. A lean, fast site that displays real before-and-after work and loads quickly on a phone does the actual selling for a fraction of the price, so the big quotes rarely make sense for a body shop.
Is a cheap DIY body shop website good enough?
Usually not, and photos are why. Page builders tend to be slow and handle image galleries poorly, so heavy pictures crawl on a phone and lose the very visitors your gallery attracted. For a trade sold on a fast-loading gallery of your finish, a cheap builder undercuts both the speed and the presentation that win the job.
Are there ongoing costs beyond the build?
A domain is about ten to fifteen pounds a year and you own it. The monthly plan covers hosting, backups and up to two small edits, so you can add new before-and-after jobs without a separate bill. A static site has almost nothing to break, so there are no surprise maintenance invoices.
How quickly does a body shop website pay for itself?
Usually fast, because the private cash jobs it wins are profitable, and a single respray or dent repair often covers the monthly cost. Win a handful of drivers who chose you because they saw your finished work, and the whole build is paid off. Those cash jobs are some of the best work you do, so the payback is quick.
Do I own the body shop website or rent it?
You own it outright. The domain is in your name and the site is yours to keep even if you stop the monthly plan. I do not lock people in, because the site that wins your private work should belong to you, not be rented back every month.
Tell me your town and I'll build you a car body repair site on spec, so you can see it before you pay. Or read What a website costs, see the full pricing, or get in touch.