What it costs
What a caravan dealer website should cost
Caravan buyers are enthusiasts who travel for the right model. The site's value is detailed stock and reach far beyond your town. Here is what that costs and what you are paying for.
From £297, live in 7 days, on your own domain.
Caravan dealer website cost
The short answer on cost
A caravan dealer website cost starts from £297 for a spec-built site on your own domain, live within seven days, with the first three months of care included. That sits below the agency quotes and above the near-free builders, both of which mislead you. But for a caravan dealer, the price is not the point, because your website earns its keep in a way tied to your unusual market. You are not buying a heavy platform. You are buying reach and detailed stock, the ability to put your vans in front of enthusiast buyers who will travel across counties for the right model, and to give them the detail they need to decide.
Here is why that matters. Caravan buyers are not like car buyers: they are knowledgeable enthusiasts, often hunting for a particular model, layout or specification, and they will happily drive a long way for the right van. That makes your effective market far wider than your town, and it makes detail essential, because a serious buyer comparing from a distance needs full listings to judge whether a van suits them. So the site’s job is to show your stock in depth to a wide audience, and reassure a buyer spending thousands from afar. Priced against high-value sales to buyers you could never reach locally, a few hundred pounds is trivial.
What the money actually buys
The value is reach and detail, not machinery. That price buys a site that presents your vans with full specifications and plenty of photos, so a knowledgeable buyer can judge them from a distance, carries the trust signals that reassure someone spending thousands sight-unseen, and is findable for the model-specific searches enthusiasts make. Those are exactly what a serious, travelling buyer needs, and they do not cost a fortune to build. What you are paying for is visibility to motivated buyers well beyond your local area, and the depth of information that keeps them on your page and brings them to your forecourt.
Why cheaper and dearer both mislead
The thousand-pound-plus agency quotes bundle in overheads that do nothing to show your stock in detail or reach enthusiasts. The near-free DIY builders go the other way, and they are especially poor here, because they handle detailed listings and galleries badly and are hard to rank, so a knowledgeable buyer gets neither the detail nor the findability they need. Both miss the point. A caravan dealer needs a detailed, credible, findable site, and that is a specific thing to build well, so agency prices waste money and bargain builders undercut the depth and reach the trade depends on.
Paid off by a single distant sale
Caravan sales are high-value, and the reach a good site provides brings in buyers you could never have reached locally, so the website tends to pay for itself very quickly. A single sale to an enthusiast who found your detailed listing and travelled to buy dwarfs the cost of the site many times over. Set against the value of reaching serious, motivated buyers across a wide region, and giving them the detail and reassurance to commit, a few hundred pounds is trivial, which makes the modest cost an easy decision for a dealer whose market is far bigger than the local street.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a caravan sales site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How much does a caravan dealer website cost?
From £297 as a one-off, live on your own domain within seven days, with the first three months of care included, then £49 a month for hosting and small edits you can stop any time. For a dealer whose buyers travel across counties for the right model, and whose sales are high-value, that is a small cost against the reach a good site provides.
What am I really paying for with a caravan dealer website?
Reach and detailed stock. Caravan buyers are knowledgeable enthusiasts who will travel for the right van, so the value is a site that shows your stock in full detail to a wide, even national audience, and reassures a buyer spending thousands from a distance. You are buying visibility to serious, motivated buyers well beyond your local town, and the detail that lets them decide.
Why does detailed stock matter so much for the cost?
Because caravan buyers are specification-driven and buy from a distance. They often know exactly the layout, berths, weight and features they want, and they compare carefully before travelling, so full, accurate listings with plenty of photos are what keep a serious buyer on your page. Thin listings lose them, so the detail your site can carry is a large part of what it is worth.
Why do some caravan dealer websites cost thousands?
Agencies bundle overheads that add nothing to showing your stock or reaching enthusiasts. A lean site that presents detailed listings well, carries trust signals, and is findable for model-specific searches does the real job for a fraction of the price, so agency quotes rarely make sense for most caravan dealers.
Is a cheap DIY caravan dealer website good enough?
Usually not, because detail and trust are the whole game. Page builders handle detailed listings and galleries poorly and are hard to rank, so a knowledgeable buyer researching from a distance gets neither the detail nor the reassurance they need. You need full, well-presented listings and a credible, findable site, and a cheap builder tends to fall short on both.
Are there ongoing costs beyond the build?
A domain is about ten to fifteen pounds a year and you own it. The monthly plan covers hosting, backups and up to two small edits, so you can keep your stock and details current without a separate bill. A static site has almost nothing to break, so there are no surprise maintenance invoices.
How quickly does a caravan dealer website pay for itself?
Usually very quickly, because caravan sales are high-value and the reach a good site provides brings in buyers you could never have reached locally. A single sale to a buyer who found and travelled to you dwarfs the cost of the site many times over, so the payback is fast.
Tell me your town and I'll build you a caravan sales site on spec, so you can see it before you pay. Or read What a website costs, see the full pricing, or get in touch.