Getting found
How to get more pub customers
Pubs fill on what's on. Win more by promoting your events and being found. Here is how.
From £297, live in 7 days, on your own domain.
Get more pub customers
Where more pub customers come from
More pub customers come from promoting what you’ve got on, being found when people look for a good pub, and turning a good night into a return visit. A pub fills its rooms on events, the quiz, the live music, the match, on its food, and on being the local people head to, and more and more people decide their night, or their meal out, by checking what a pub has on before they go. Getting more customers, then, means putting your events, sport and food where people planning a night can see them, being findable when they search, and giving a first-time crowd a reason to come back. The pub that shows the best night is the one that fills up. And because a crowd that had a good time returns and brings friends, each customer won is worth many visits, so promoting what’s on pays back steadily. This is what’s-on-led marketing, because people are choosing on what you’ve got happening, so growth flows from showing your events and food and being visible when someone plans their night.
That what’s-on character is the key. People choose the pub with the best night, so everything is about showing yours and being found.
Promote what’s on
The most powerful lever is showing your events and food so clearly that people choose your pub for them, because that is what pulls a crowd. A site that keeps your quiz nights, live music, the fixtures you’re showing and your food menu current and visible gives people a specific reason to pick you tonight, which a pub that hides its events cannot. Showing the food well, the Sunday roast, the specials, brings in diners alongside drinkers, widening who your pub is for. And genuine reviews about the welcome, the food and the atmosphere reassure people yours is a good night out. So promoting what’s on, showing the food, and backing it with honest reviews, together, are the heart of getting more customers, because they turn your events and kitchen into a full room.
Be found and bring them back
Showing what’s on only fills the pub if people find it, so being found is the other half. People search for a pub nearby, somewhere showing the match, a Sunday lunch or a quiz, so a complete Google Business Profile and a site that ranks for local pub searches put your events and food in front of them as they plan their night. And because a crowd that enjoyed itself comes back and brings others, a night won this way builds regulars, so your what’s-on keeps compounding. Getting more pub customers comes down to promoting your events and food, being found by people looking for a good local, and turning a good night into a habit, and a what’s-on, findable site does all of it, which is how a pub turns what it’s got on into a room full of regulars.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a pub site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How do pubs get more customers?
By promoting what's on, being found when people look for a good pub, showing the food, and turning a good night into a return visit. A pub fills on events, sport and food, so getting more customers means putting your quiz, music, fixtures and menu where people looking for a night out can see them, and giving them a reason to come back.
What is the single best way to get more pub customers?
Show what you've got on where people deciding their night can see it. Because people increasingly pick a pub by checking its events, sport and food, getting your what's-on in front of them, and being found when they search, is the highest-value thing you can do to pull a crowd.
How does promoting my events win me customers?
Because a quiz, a live band, the big match or a food night gives people a specific reason to choose your pub tonight, so showing them clearly pulls the crowd who wants exactly that. A pub that keeps its events visible fills its quiet nights, while one that hides them relies on habit, so promoting what's on turns your events into a full room.
How does showing my food help me get more customers?
Because a lot of pub trade now comes for the food, so a clear, appealing menu, the Sunday roast, the specials, draws people choosing where to eat as much as where to drink. Showing the food well brings in the diners alongside the drinkers, widening who your pub is for, which fills tables a drinks-only pub misses.
Do reviews from customers help a pub get more customers?
Strongly, because someone picking a pub for a night out or a meal is reassured by others who had a good time, ate well or enjoyed the atmosphere. Genuine reviews about the welcome, the food and the events confirm yours is a good night, so alongside a clear what's-on, honest reviews win the visit.
How do people find a pub online?
They search for a pub nearby, a place showing the match, a Sunday lunch or a quiz night, and choose on what's on and how good it looks. A complete Google Business Profile and a site that ranks for local pub searches put your events and food in front of people planning their night, so being found is how your what's-on reaches them.
Do I need to pay for ads to get more pub customers?
Not necessarily. People search locally for pubs and for what's on, so ranking organically with a site that shows your events and food can pull crowds without paid ads. Ads can promote a specific event, but a strong, findable what's-on often does the steady work, so build the owned presence first.
Tell me your town and I'll build you a pub site on spec, so you can see it before you pay. Or read Get found on Google, see the full pricing, or get in touch.