What it costs
What a physiotherapist website should cost
Someone with a bad back searches for exactly that. The site that names their problem gets the call. Here is what it costs.
From £297, live in 7 days, on your own domain.
Physiotherapist website cost
The short answer on cost
A physiotherapist website cost starts from £297 for a spec-built site on your own domain, live within seven days, with the first three months of care included, then £49 a month you can stop whenever. That sits below the agency quotes and above the throwaway builders, both of which mislead you. But for a physiotherapist the number matters less than how a patient in pain actually looks for you. They do not search for physiotherapy in the abstract, they search for their exact complaint, a bad back, sciatica, a knee injury, a frozen shoulder, a sports strain, because that is what is hurting and that is what fills their mind. So the physio they find and call is the one whose site names their specific problem and shows it is treated there. Your website’s job is to be that match, connecting your treatment to the exact pain someone is searching about. Set against a patient who books a course of treatment because they found their own problem named on your site, a few hundred pounds is trivial.
What the money buys: matching the patient’s exact problem
The value here is matching a searcher’s specific pain, not decoration. That price buys a site that names the problems and injuries you treat, so a patient searching for their bad back or their knee sees exactly that and recognises you as the physio for it, and that ranks for those specific searches so they find you at all. That matters because a patient in pain searches by their complaint, not for a physio in general, so a site that only says you are a physiotherapist misses them, while one that names their problem catches them. When someone in pain sees their own condition named and treated, they feel understood and pick up the phone, which a generic listing never prompts. So the site works by meeting the patient at their exact problem, which is how a search in pain becomes a booking. What you are paying for is to be found for, and to speak to, the specific complaint a patient is searching about, which is where a physio’s patients come from.
Why cheaper and dearer both mislead
The thousand-pound-plus agency quotes bundle overheads a clinic does not need. The near-free DIY builders go the other way, producing thin, generic sites that name nothing specific and rank for nothing, so a patient searching their exact problem never finds or recognises them. Both miss the point. A physiotherapist needs a site that names the conditions it treats and ranks for those searches, which is a specific thing to get right, so agency prices waste money and bargain builders undercut the match that brings patients in.
Paid off by the patient who found their problem named
A patient who finds their exact complaint named on your site often books a course of treatment, so the maths is quick. A single patient, caught because your site matched their specific pain, covers the build many times over across their sessions, and because patients in pain search urgently and then refer others with their own aches, the site keeps bringing them in. Set against the treatment courses a well-matched site wins, the modest cost is an easy decision for a physio whose patients arrive by searching the very problem your site should name.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a physiotherapy site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How much does a physiotherapist website cost?
From £297 as a one-off, live on your own domain within seven days, then £49 a month for hosting and small edits you can stop any time, with the first three months included. For a clinic whose patients search by their exact complaint, that is a small price for a site that names the problems you treat and gets the call.
What am I really paying for with a physiotherapist website?
A way to match a patient's exact problem. People in pain search for their specific complaint, a bad back, a knee, sciatica, a sports injury, so the site's job is to name the problems you treat, so a searcher sees their own problem and recognises you as the physio for it. You are paying for a presence that connects your treatment to the exact pain a patient is searching about.
Why does naming the problem drive the value?
Because a patient in pain searches by their specific complaint, not for physio in general, so a site that names their exact problem and shows you treat it captures them, while one that only says you are a physio does not. Matching your treatment to the patient's specific pain is what turns a search into a booking, which is where much of the value lies.
Why do some physiotherapist websites cost thousands?
Agencies bundle overheads a clinic does not need. A lean site that names the problems you treat and shows you can help does the real job for a fraction of the price, so the big quotes rarely make sense for a physio whose task is to be found for a patient's exact complaint, not to fund an agency.
Is a cheap DIY physiotherapist website good enough?
Usually not, because a patient searching in pain needs to see their specific problem named and treated, and a thin, generic site that lists nothing specific does not connect with them. You need a site that names the conditions you treat and ranks for those searches, and a cheap DIY job rarely does either well.
Are there ongoing costs beyond the build?
The domain is about ten to fifteen pounds a year and stays yours. The £49 monthly plan covers hosting, backups and two small edits, so you can add conditions you treat or update information without a separate bill. A static site has almost nothing to break, so there are no surprise maintenance invoices.
How quickly does a physiotherapist website pay for itself?
Usually fast, because a patient who finds their exact problem named often books a course of treatment, so a single patient caught by a well-matched site covers the build many times over. Because patients in pain search urgently and refer others, the site keeps bringing them in.
Do I own the physiotherapist website or rent it?
You own it outright. The domain is in your name and the site is yours to keep even if you stop the monthly plan. I do not lock people in, because the site that brings you patients should belong to you, not be rented back every month.
Tell me your town and I'll build you a physiotherapy site on spec, so you can see it before you pay. Or read What a website costs, see the full pricing, or get in touch.