Do you need one?
Does a property management company need a website?
A fair question for a referral trade. But the honest answer turns on a tired landlord: they go looking online to offload the hassle, and choose the manager who shows they'll take it all on.
From £297, live in 7 days, on your own domain.
Does a property management company need a website?
The honest answer
Does a property management company need a website? If you have all the landlords you want, and no wish to grow, then perhaps not. But the honest answer turns on why a landlord comes looking for you in the first place. Usually they are tired: the tenant calls, the late rent, the repairs, the paperwork and the ever-changing rules have piled up, and they want someone to take the whole lot off their hands so they can stop thinking about it. So they go looking, and they look online, searching for a manager and weighing who will actually shoulder the burden they are trying to shed. They choose the firm that clearly shows it handles everything. A firm with no site, or a vague one, cannot show a fed-up landlord the relief they are after, so it is passed over. The real question, then, is whether you want to grow the properties you manage, because without a website you are missing exactly when a worn-out landlord goes searching for someone to hand it all to.
A tired landlord goes looking for relief
The property management customer is usually a landlord at the end of their patience, and that shapes how they choose. They are not idly comparing, they are looking to offload a growing hassle, so what they want to see is precisely what a manager will take off their plate, finding and vetting tenants, collecting rent, arranging repairs, handling the paperwork and the compliance, dealing with the day-to-day. They research that online, weighing who covers the whole burden and how well, because the more completely a firm takes it on, the more appealing it is to someone desperate to be rid of it. A firm that does not set out its service clearly gives the landlord nothing to picture, so it cannot show them the relief they are chasing, and they move on to a firm that does. Being chosen means showing a tired landlord, plainly, that you will carry the whole thing, and that showing happens on your site.
A website turns referrals into handed-over keys
The natural objection is that property management comes through referrals and estate agents, and much of it does, but a landlord still looks you up before handing over their property, because they want to see exactly what they are getting before they let go of it. A recommendation gets you considered, but the landlord then checks your site to understand the service, and if there is nothing there, or only a vague page, the reassurance the referral gave drains away just as they are deciding whether to trust you with the hassle. A site that clearly sets out the full hands-off service confirms the referral and seals it, letting the landlord picture the burden lifted, while having none quietly loses them to a firm that showed the relief plainly. And beyond converting referrals, a site wins the landlords who are actively searching to offload their rentals, who would never reach you by word of mouth. So a website does not replace your referrals, it turns them into handed-over keys and adds the searchers on top, which is how you grow the portfolio you manage.
So the real answer to does a property management company need a website is: yes, if you want to grow the properties you manage, because landlords looking to offload the hassle research managers online, so being absent means being missed when they search. And finding out costs just £99 up front: I build the site on spec, from £297, and you see it finished before you pay the rest, so you can look at your actual site, ready to show a tired landlord the relief you offer, and decide from there, knowing the ongoing fees a single landlord brings cover the cost many times over.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a property management site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
Does a property management company really need a website?
If you want to grow the properties you manage, yes, because landlords looking to offload the hassle research managers online. A landlord tired of dealing with tenants, rent and repairs searches for someone to take it on, and chooses the firm that shows it handles everything. Without a site setting out your hands-off service, you are missing when a fed-up landlord goes looking for relief.
Isn't property management won through referrals and estate agents?
Much of it comes that way, but a landlord still looks you up before handing over their property, even after a recommendation, to see exactly what you take on. So a referral that leads to nothing, or a vague presence, loses ground to a firm whose site clearly shows the full hands-off service. Referrals open the door, but a site is what shows a landlord the relief you offer.
Why do landlords look online before choosing a manager?
Because they are usually looking to offload a growing hassle, so they want to see exactly what a manager will take off their plate before committing. They research who handles tenants, rent, maintenance and paperwork, and how well, and they judge that from your site. A firm that does not spell out its service clearly cannot show a tired landlord the relief they are after, so it loses them.
We manage plenty of properties already. Do we still need a site?
Yes, because landlords looking to offload their rentals find managers by searching, and a site is how you win those you do not already know. It sets out your hands-off service to a fed-up landlord and confirms you to a referred one, while having none limits you to your current landlords and word of mouth. A website is how you grow the portfolio you manage.
When could a property management company skip a website?
Realistically, only if you have all the landlords you want and no wish to grow. Because landlords research managers online when they want to offload their rentals, most firms without a site are missing when that search happens. For anyone wanting to manage more properties, the case for a site is strong.
Is a website worth it for a smaller property management company?
Often especially so, because showing a well-run, hands-off service, not being a big firm, wins a landlord, and a good site lets a smaller firm set that out as clearly as any large one. A clear site can win a smaller firm landlords who would otherwise pick a bigger name. A single landlord's ongoing fees cover the cost many times over.
How much does it cost to find out if a website is worth it?
Just £99 to start with me, and it comes off your quote. I build the whole site first and you see the finished thing before you pay the rest, from £297. So you are not gambling on a maybe, you are looking at the actual site for your property management business and deciding then. Given the ongoing fees a single landlord brings, the risk of finding out is very low.
Tell me your town and I'll build you a property management site on spec, so you can see it before you pay. Or read A Checkatrade alternative, see the full pricing, or get in touch.