Do you need one?
Does a video production company need a website?
A fair question in a YouTube and Vimeo world. But the honest answer turns on how clients hire: on what they watch, so your showreel needs a home they can find.
From £297, live in 7 days, on your own domain.
Does a video production company need a website?
The honest answer
Does a video production company need a website? If you have all the work you want from another source, and no wish to grow, then perhaps not. But the honest answer turns on how clients hire a video company, which is on what they watch. You cannot sell video with words; a client judges you by watching your showreel and past projects, deciding on the quality they see on screen. So your work needs a home where a prospective client can find and watch it, and that is your site. A company with nowhere to present its reel cannot be judged on the one thing that matters, its quality, so the client hires one whose showreel they could find and watch. The real question, then, is whether you want the clients who choose on the work, because without a home for your showreel, you are invisible to exactly the people deciding on the thing you do.
Clients hire on the work they watch
Video is the ultimate show-don’t-tell trade, because its quality can only be judged by being seen. A client looking for a video company is not comparing descriptions, they are watching reels, assessing the look, the craft, the storytelling, deciding which company can produce what they need, and that judgement happens by watching. So a showreel is not optional, it is the whole basis of the decision, and it has to be somewhere a client will find and watch it in a setting that does it justice. A company whose work cannot be watched is at a fundamental disadvantage, because the quality it is being judged on is invisible, and a slow or clumsy presentation that plays the work badly is nearly as damaging, undercutting the very craft it shows. Being hired means having your reel somewhere a client can watch it and think, this company can do my project, which is what a site built for video provides.
A platform hosts clips, your site is where you’re assessed
The natural objection is that YouTube or Vimeo can host your reel, and hosting video there is genuinely useful, but it is not a substitute for your own site. A client searching for a video company wants a proper place where your showreel, your range of work and your credibility sit together, so they can assess you as a company, not a single clip among billions on a platform you do not control. Your own site is where that assessment happens, framing your best work, showing you produce the kind of video the client needs, and carrying the proof that others trusted you, while the video platforms simply host the clips it plays. And even referrals run through this: a recommended client still watches your work before hiring, because they need to see your quality, so a home for your reel is what converts the recommendation. So platform and site work together, the platform hosting the footage, the site being where a client decides, which a scattered presence alone cannot achieve.
So the real answer to does a video production company need a website is: yes, if you want the clients who hire on the work, because they judge you by watching, and your showreel needs a home they can find and assess you by, so being absent means being unwatched. And finding out costs just £99 up front: I build the site on spec, from £297, and you see it finished before you pay the rest, so you can look at your actual site, ready to show your showreel to a client, and decide from there, knowing a single project dwarfs the cost many times over.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a video production site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
Does a video production company really need a website?
If you want a steady flow of clients, yes, because they hire on what they watch, and your showreel needs a home they can find. A client looking for video judges companies by watching their work, so a company with nowhere to present its reel cannot be judged on quality. Without a site, the client hires one whose showreel they could find and watch.
Can't a video company just put its reel on YouTube or Vimeo?
Hosting video there is useful, but a client searching for a video company wants a proper site where your showreel, your range and your credibility sit together, not a single clip among billions on a platform you do not control. Video platforms are where clips live, but your own site is where a client assesses you as a company, so the two work together rather than one replacing the other.
Why do clients watch before hiring a video company?
Because video is judged by seeing, not describing, so a client can only assess your quality by watching your work. They look for a showreel and past projects to judge whether you can produce what they need, so a company whose work they cannot watch cannot be assessed on the one thing that matters, which is the quality on screen.
Isn't video work won by reputation and referrals?
Referrals help, but even a recommended client watches your work before hiring, because they need to see your quality and whether you produce the kind of video they need. So a referred client looks for your showreel, and if there is nowhere to watch it, the recommendation loses its force. Word of mouth opens the door, but your reel is what wins them once they look.
When could a video production company skip a website?
Realistically, only if you have all the work you want from another source and no wish to grow. Because clients hire on the work they watch, most companies without a home for their showreel lose clients to those who present theirs. For anyone wanting more projects, the case for a site is strong.
Is a website worth it for a small video production company?
Often especially so, because the quality of your reel, not the size of your company, wins clients, and a good site lets a small company present its work as powerfully as any large one. A showreel-led site can win a small company projects a client would otherwise give to a bigger name. A single project covers the cost many times over.
How much does it cost to find out if a website is worth it?
Just £99 to start with me, and it comes off your quote. I build the whole site first and you see the finished thing before you pay the rest, from £297. So you are not gambling on a maybe, you are looking at the actual site for your video business and deciding then. Given a single project dwarfs the cost, the risk of finding out is very low.
Tell me your town and I'll build you a video production site on spec, so you can see it before you pay. Or read A Checkatrade alternative, see the full pricing, or get in touch.