What it costs
What an insurance broker website should cost
People can buy insurance direct, so a broker has to show why that's a mistake. The site's job is to make that case. Here is what it costs.
From £297, live in 7 days, on your own domain.
Insurance broker website cost
The short answer on cost
An insurance broker website cost starts from £297 for a spec-built site on your own domain, live within seven days, with the first three months of care included, then £49 a month you can stop whenever. That sits below the agency quotes and above the throwaway builders, both of which mislead you. But for an insurance broker the number matters less than what your website has to overcome, which is the direct-buy comparison site. Anyone can buy insurance online in minutes, so your site’s job is not just to be found, it is to make the case for why a broker beats that: the right cover for their real risks, expert advice, the market shopped on their behalf, and, crucially, someone in their corner when they need to claim. A cheap direct policy that leaves them exposed is your competition, and the site is where you show why it is a false economy. Set against a client who then renews with you year after year, a few hundred pounds is trivial.
What the money buys: the case for using a broker
The value here is making your case, not decoration. That price buys a site that shows why a client is better off with you than clicking buy on a comparison site: explaining that you find the right cover for their actual risks rather than the cheapest headline price, that you shop the market with expertise, and that when something goes wrong you are the one who helps them claim, not a call centre. That matters because the broker’s real competition is the direct-buy route, so the site has to justify your value against a cheaper-looking alternative, and a bare listing cannot. A site that makes the case, and reassures a client you are the expert in their corner, is what wins someone who would otherwise have bought a policy that lets them down, and because insurance renews, that client then stays with you. What you are paying for is to show why a broker is worth it, which is the whole battle in a direct-buy world.
Why cheaper and dearer both mislead
The thousand-pound-plus agency quotes bundle overheads that do nothing to make the case for using a broker. The near-free DIY builders go the other way, producing thin, generic sites that undermine the expert, in-your-corner impression a broker sells, making you look no better than the direct route. Both miss the point. An insurance broker needs a professional site that makes its value case and reassures, which is a specific thing to get right, so agency prices waste money and bargain builders undercut the value you are trying to convey over a cheap direct policy.
Paid off by one client who renews
Insurance clients renew, so the maths is quick and then compounds. A single client, won because your site made the case for using a broker over buying direct, covers the build many times over, and because insurance renews year after year, that one client keeps paying at each renewal, so one won online can pay for the site many times. Set against the renewing value of the clients a case-making, reassuring site wins, the modest cost is an easy decision for a broker whose whole challenge is showing why they beat the direct-buy button.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What an insurance broking site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How much does an insurance broker website cost?
From £297 as a one-off, live on your own domain within seven days, then £49 a month for hosting and small edits you can stop any time, with the first three months included. For a broker who has to show why a broker beats buying direct, that is a small price for a site that makes that case and wins clients who then renew year after year.
What am I really paying for with an insurance broker website?
A way to show why a broker beats buying direct. People can buy insurance online in minutes, so a broker's site has to make the case for the right cover, expert advice, and someone in their corner at claim time, over a cheap direct policy that leaves them exposed. You are paying for a presence that shows that value and wins a client who then renews with you for years.
Why does making the case for a broker drive the value?
Because the broker's real competition is the direct-buy comparison site, so the value is in showing why that route is a false economy: the wrong cover, no advice, and no one to help at claim time. A site that makes that case is worth far more than a bare listing, because it wins a client who would otherwise have clicked buy on a policy that lets them down.
Why do some insurance broker websites cost thousands?
Agencies bundle overheads that do nothing to make the case for using a broker. A lean, professional site that explains your value and reassures does the real job for a fraction of the price, so the big quotes rarely make sense for a broker whose task is to show why they beat buying direct, not to fund an agency.
Is a cheap DIY insurance broker website good enough?
Usually not. A client trusting you to arrange their cover is reassured by a site that looks professional and credible, and a thin, generic one undermines the expert, in-your-corner impression a broker sells. You need a polished site that makes your case and reassures, and a cheap DIY job undercuts the value you are trying to convey over a cheap direct policy.
Are there ongoing costs beyond the build?
The domain is about ten to fifteen pounds a year and stays yours. The £49 monthly plan covers hosting, backups and two small edits, so you can keep your services and content current without a separate bill. A static site has almost nothing to break, so there are no surprise maintenance invoices.
How quickly does an insurance broker website pay for itself?
Very fast, because insurance clients renew, so a single client won because your site made the case for using a broker covers the cost and then renews year after year. Because that client keeps paying at each renewal, one won online can pay for the site many times over, so the payback compounds.
Do I own the insurance broker website or rent it?
You own it outright. The domain is in your name and the site is yours to keep even if you stop the monthly plan. I do not lock people in, because the site that wins your clients should belong to you, not be rented back every month.
Tell me your town and I'll build you an insurance broking site on spec, so you can see it before you pay. Or read What a website costs, see the full pricing, or get in touch.