What it costs
What a mortgage broker website should cost
A mortgage client can return to remortgage for years, so a site that wins a few is cheap. Here is what it costs and how to weigh it, compliance included.
From £297, live in 7 days, on your own domain.
Mortgage broker website cost
Where the price sits
A mortgage broker website cost starts from £297 for a spec-built site on your own domain, live within a week, with three months of aftercare included. That is well under the agency quotes and above the cheap builders. But for a mortgage broker, the price is best understood against what a client is worth over time. A mortgage client is worth a good deal on the first mortgage, and many return to remortgage every few years, so the relationship can pay repeatedly. Weigh a website cost against that lifetime value, not against a single deal, and a few hundred pounds is easily covered by one client who comes back.
This is the useful way to think about it. A borrower you win and look after well returns when their fixed rate ends, and recommends you to others, so a site that wins even a handful of clients repays itself many times over through the repeat and referred business it seeds.
Compliance is part of the picture
Because you are a regulated broker, your website is a financial promotion, so the cost conversation includes compliance. The build makes it straightforward to include the required wording and disclosures, and structures the site so they sit naturally rather than being bolted on. What the build does not do is decide your compliance content for you, the exact FCA wording that applies to your permissions is yours to confirm, because you are responsible for your site meeting your obligations. So that price buys a compliance-ready structure; the specific regulatory wording is added by you or your compliance support before launch.
What the build covers
Beyond that, the money builds a reassuring, credible site that wins borrowers. It demystifies the process and reassures the stressed borrower. It conveys your credibility and experience. It speaks to who you help, first-time buyers, movers, remortgages, buy-to-let, the self-employed, so the right prospects recognise a fit. And it carries reviews that prove your trustworthiness. It also loads fast and presents professionally, because a borrower judges whether to trust you partly by your site.
Why cheap undercuts the trust you need
For a mortgage broker, a cheap site carries a specific risk: it undermines the credibility a stressed borrower is relying on. You are asking someone to trust you with one of the biggest financial decisions of their life, often when they are anxious and out of their depth, and a shabby, generic template quietly signals a less established, less trustworthy operation. That is exactly the wrong impression when the borrower is looking for someone safe to lean on.
So the usual bargain logic backfires. A page builder saves a little and diminishes the reassurance and credibility that win the anxious borrower. A professional, reassuring, compliance-ready site does the opposite, conveying that you are the trustworthy adviser they are searching for. Paying a little for that is investing in the trust the whole relationship rests on.
Judge it against the returning client
The right way to weigh a mortgage broker website cost is against the returning client. A mortgage client is worth a good deal, and many come back to remortgage every few years and recommend you to others, so winning one the site brought in covers the build and keeps paying through repeat and referred business. That is the quiet power of a service clients return to: unlike a one-off trade whose site must keep finding fresh jobs, your website’s wins can come back. Priced against the lifetime value of the clients it earns, a few hundred pounds for a reassuring, credible, compliance-ready site is one of the best investments a mortgage broker can make.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a mortgage advice site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How much does a mortgage broker website cost?
Builds start from £297 one-off, on your own domain, live within a week, with three months of aftercare included. Then it is £49 a month for hosting and small changes, cancellable any time. A mortgage client is worth a good deal, and they often return to remortgage over the years, so a single client the site wins covers the whole cost, and the repeat business keeps paying.
Does the cost include making the site FCA-compliant?
The build makes it straightforward to include the required wording and disclosures, and structures the site so compliance sits naturally. But the compliance content itself, the exact FCA wording that applies to your permissions, is yours to confirm, as you are responsible for your site as a financial promotion. So the cost buys a compliance-ready structure; the specific regulatory wording is added by you or your compliance support before launch.
Why do agency mortgage broker websites cost thousands?
They build in designers, managers and heavy platforms and pass it on. None of that reassures a borrower better than a clear, credible, human site. A mortgage broker does not need that machinery, so the extra thousands buy overheads, not clients. The money is better kept for your practice or your own marketing.
Is a cheap website enough for a mortgage broker?
Usually not, because you are asking a stressed borrower to trust you with a huge decision, and a shabby site does not reassure. Credibility is central, so a generic template quietly undermines the confidence you need to convey. A professional, reassuring, compliance-ready site does the opposite, marking you as the trustworthy adviser the anxious borrower is looking for.
What ongoing costs should I expect?
A domain is about ten to fifteen pounds a year, in your name. The £49 monthly covers hosting, backups and a couple of small edits, so you can update your services, reviews or any compliance wording without extra charges. Nothing is hidden, and a static site rarely breaks, so no surprise bills arrive.
When does a mortgage broker website pay for itself?
Usually with the first client, and it keeps paying through remortgages. A mortgage client is worth a good deal, and many return to remortgage over the years, so winning a single one the site brought in covers the build and keeps earning through repeat business. The recurring nature of remortgaging means the return compounds well beyond the first client.
Tell me your town and I'll build you a mortgage advice site on spec, so you can see it before you pay. Or read What a website costs, see the full pricing, or get in touch.