Getting more work
How to get more fencing and decking customers
More fencing and decking work comes from winning both streams: the summer garden projects and the winter storm-damage rush. Here is how to catch each and stay busy all year.
From £297, live in 7 days, on your own domain.
Get more fencing & decking work
Getting more work from two streams
Getting more fencing and decking customers comes down to a simple insight most fencers miss: there are two streams of work, and catching both roughly doubles the demand you can win. The first is the planned garden project, the new deck, the smart fencing, browsed and imagined mostly in spring and summer. The second is the storm-damage replacement, the fence flattened by a gale, urgent and well-paid, spiking through autumn and winter. Chase only the first, as most fencers do, and you are busy in summer and quiet in winter. Catch both, and you stay working across the year. Everything below is about winning each stream.
I build the sites that catch both, so here is the honest split. The site cannot dig a post or lay a board. What it can do is sell your vision to the planned customer and put you in front of the storm-damage customer the moment they search. In a two-stream trade, being built to win both is how you get more work overall.
Sell the vision to the planned customer
For the planned garden project, the sell is the vision, and the vision is visual. A homeowner picturing a new deck or fresh fencing is persuaded by seeing real gardens transformed, so lead with strong before-and-after photos of your best projects, ideally local so people recognise gardens like their own. Make it easy to get inspired and enquire.
This customer is browsing and imagining, often on a phone in the evening, dreaming about their garden. A portfolio that helps them picture their own space improved turns that daydream into an enquiry. So show your most impressive work prominently, because for the planned customer the vision is the pitch, and the fencer who shows it best wins the project.
Catch the storm-damage rush
Here is the stream that gets you more work than any clever tactic, because so few fencers pursue it: storm damage. When high winds hit, fences come down across whole streets, and people search that very day for a replacement, because an open or insecure garden cannot wait. It is urgent, well-paid work, and it goes to the fencer who is findable and fast when the wind drops.
So rank for fencing in your area, make contact effortless, and answer quickly. Because these spikes come in autumn and winter, they fill the exact gap left by the seasonal project work, turning your quiet months into busy ones. Many fencers ignore this stream or are too slow to catch it, which is precisely why being visible and responsive for storm damage is one of the easiest ways to get more work overall.
Let reviews carry both streams
Reviews win you more of both kinds of work. For planned projects, a review mentioning a beautiful finished garden reassures the next homeowner considering a deck. For storm-damage work, a review mentioning a fast turnaround reassures the urgent customer that you will come quickly. Both lift you in local search, bringing more of both streams to you.
So ask every customer once the job is done, whether it was a summer deck or a winter fence replacement, and let the reviews build your standing for both. Between a portfolio that sells the vision, findability that catches the storm rush, and reviews that reassure both customers, you win across the whole year, which is how a fencing and decking business gets more, and steadier, work.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a fencing and decking site from me includes.
-
Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
-
Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
-
On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
-
Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
-
Found on Google
Built to be found in local search, with the plumbing done properly from day one.
-
Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
What is the best way to get more fencing and decking customers?
Win both streams instead of one. Sell the planned garden projects with strong transformation photos, and be findable and fast for the storm-damage replacements when the wind blows. Most fencers chase only the summer project work and go quiet in winter. Catching the year-round storm-damage rush as well keeps you busy through the lean months and roughly doubles the demand you can win.
How do I win more planned garden projects?
Show the vision. A homeowner planning a new deck or smart fencing is persuaded by seeing gardens like theirs transformed, so lead with real before-and-after photos of your best projects. Make it easy to enquire and get inspired. The planned customer is browsing and imagining, so a strong, local portfolio that helps them picture their own garden improved is what turns the daydream into a booking.
How do I catch storm-damage fencing work?
Be findable and quick to reach the moment the wind drops. After a gale, people search that day for a fencer to replace a downed fence, because an open garden is urgent. Rank for fencing in your area, make contact a tap away, and respond fast, and you catch this well-paid, immediate work. It is some of the easiest extra work to win, because the demand is urgent and many fencers are slow to answer.
Is fencing and decking work worth chasing in winter?
Very much, because of storm damage. While planned garden projects go quiet in the cold months, high winds bring a steady stream of fence replacements, which many fencers ignore. Being visible and responsive for storm-damage work turns your quiet season into a busy one, so chasing it is one of the best ways to get more work overall and smooth out the year.
Do reviews help get more fencing and decking work?
Yes. For planned projects, reviews mentioning a beautiful finished garden reassure the next customer, and for storm-damage work, reviews mentioning a fast turnaround reassure the urgent one. Both lift you in local search. Ask every customer once the job is done, and the reviews build your standing for both streams, bringing more of both kinds of customer to you.
Is word of mouth enough to get fencing and decking work?
It brings some, but it cannot reach the storm-damage searcher whose fence just blew down and who turns straight to Google, nor the many planning a garden project and browsing online. Word of mouth misses both streams' searchers. A findable site catches them, so it adds the whole searching audience, urgent and planned, to whatever referrals bring.
Tell me your town and I'll build you a fencing and decking site on spec, so you can see it before you pay. Or read Get found on Google, see the full pricing, or get in touch.