What it costs
What a decorator website should cost
A decorator's site sells a finish and, quietly, sells you as someone safe to have in the home for a week. Here is what that costs and how to weigh it.
From £297, live in 7 days, on your own domain.
Decorator website cost
The short answer on cost
A painter and decorator website cost starts from £297 for a spec-built site on your own domain, live within seven days, with the first three months of care included. That sits below the agency quotes of several thousand and above the near-free page builders, both of which mislead you. For a decorator, the price is small against a trade with steady work and some of the best repeat and landlord customers in the trades. A couple of jobs cover it, and the repeat work it supports keeps paying long after.
What makes decorating different is that the site sells two things at once: the finish, and you. Because you work inside someone’s home for days, the customer is deciding whether to let you in, so the site has to reassure as well as impress. That dual job, shown well, is what you are actually paying for, and it is worth far more than the price.
What the build price covers
When I quote from £297 to build a decorator’s site, the money buys the two things that win decorating work.
It buys your transformations shown clearly: strong before-and-after photos, interior and exterior, that let a homeowner picture their own space made over. And it buys reassurance: a professional, trustworthy site, backed by reviews that mention you being tidy and careful, that answers the quiet question of whether the customer wants you in their home.
It also buys findability and speed, a structure that ranks for the specific jobs people search and loads fast, because a slow or clunky site both loses people and, in this trade, undercuts the trustworthy impression you need.
Why cheap undercuts the trust you are selling
For a decorator, a cheap site carries a specific risk beyond looking amateur: it feels less trustworthy, and trust is half of what you are selling. When a customer is deciding whether to let a stranger into their home for a week, a clunky, generic, slow site quietly makes them uneasy, exactly the wrong feeling at the deciding moment. A polished, professional site does the opposite, signalling that you are organised, careful and safe to have around.
So the usual bargain logic backfires. A page builder saves a little and undermines the reassurance that wins the job, while doing your lovely finish no favours either. A properly built site shows your transformations well and feels professional and trustworthy, which is precisely the impression that converts a decorating customer. Paying a little for that is investing in the trust half of your pitch, not indulgence.
Weigh it against repeat and landlord work
Here is the right way to think about a decorator website cost. Do not weigh it against zero or against an agency quote. Weigh it against the repeat and referred work a good site leads to. Decorating has some of the best long-term customers in the trades: homeowners who come back room by room, landlords and letting agents who need regular repaints. A single job often covers the monthly cost, and each trusting customer keeps returning.
So win one job you would otherwise have missed, because your site showed the finish and reassured them you were safe to let in, and it covers the build. Then the repeat and referred work that one satisfied customer leads to is profit against a small monthly cost. For a trade built on trust and repeat business, a few hundred pounds for a site that shows your work and proves you are safe to have in the home is one of the smartest, longest-paying things a decorator can spend on.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a decorating site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How much does a painter and decorator website cost?
I build them from £297 as a one-off, live on your own domain within seven days, with the first three months of care included. After that it is £49 a month for hosting and small edits, which you can stop any time. Against a trade with steady work and valuable repeat and landlord customers, it is a small cost that a couple of jobs cover, and the repeat work keeps paying.
What am I really paying for in a decorator website?
A site that shows your transformations and reassures customers you are tidy and trustworthy in their home. Decorating means being inside someone's house for days, so the site sells both the finish and the person. Most of the value is in strong before-and-after photos and reassurance backed by reviews, not decoration. You are paying for a site that wins the job on finish and on trust.
Why do some decorator websites cost thousands?
Agencies bundle designers, managers and often a WordPress build, none of which shows your finish or reassures customers any better than a clean, fast site. You are paying their overheads. A decorator needs a site that shows good work and feels trustworthy, not an enterprise build, and paying enterprise prices for one is money better spent on materials or a sprayer.
Is a cheap DIY website enough for a decorator?
Usually not. Page builders are generic and often slow, and a clunky site both undersells your finish and, worse for this trade, feels less trustworthy, which matters when the customer is deciding whether to let you into their home. A properly built site does your transformations justice and signals professionalism, which is exactly the reassurance that wins decorating work.
Are there ongoing costs beyond the build?
A domain is about ten to fifteen pounds a year and you own it. My monthly plan covers hosting, backups and up to two small edits, so you can add recent job photos as you build up your portfolio. Nothing is hidden, and a static site has almost nothing to break, so there are no surprise invoices.
How quickly does a decorator website pay for itself?
Usually quickly, and it keeps paying because of repeat work. A single decorating job often covers the monthly cost, and a customer or landlord who trusts you comes back again and again. Win one job you would otherwise have missed, and it covers the build, then the repeat and referred work it leads to is profit against a small monthly cost.
Tell me your town and I'll build you a decorating site on spec, so you can see it before you pay. Or read What a website costs, see the full pricing, or get in touch.