Do you need one?
Does a cake maker need a website?
A fair question when social media shows your cakes. But the honest answer turns on the portfolio: a bespoke cake is chosen on your past work.
From £297, live in 7 days, on your own domain.
Does a cake maker need a website?
The honest answer
Does a cake maker need a website? If you are fully booked on referrals and never want the bigger occasions, then perhaps not. But the honest answer turns on how a bespoke cake is chosen, which is on your portfolio. Someone planning a birthday, a christening or a wedding does not pick a cake maker on a price list; they look for a maker whose past cakes they love and can trust, and they judge that entirely from the work they can see. And for a wedding, the highest-value order there is, the day happens once, so they also need to trust that yours will be exactly right. A cake maker with no proper portfolio to show, and no trustworthy presence for a one-chance occasion, is passed over for one who had both, before the conversation ever started. The real question, then, is whether you want the bespoke commissions, because a website is how a cake maker’s work gets seen, trusted, and booked.
A bespoke cake is chosen on your portfolio
The defining fact about winning a cake order is that the client chooses on your work, and needs somewhere to see it. A bespoke cake is not bought off a shelf; it is commissioned on the strength of what you have made before, so the decision turns on a body of cakes the client can browse and fall in love with. So before they order, they want to see your finest work, a real portfolio, not a handful of scattered posts, and to feel they can trust you with a day that cannot be redone, and they look for that online. A maker with a beautiful, browsable portfolio and genuine reviews wins them; one with little to show loses them to a maker whose work they could properly see and trust. Social media shows cakes but isn’t yours, isn’t a browsable portfolio, and doesn’t rank when someone searches or carry the professional feel a wedding needs. So an owned portfolio site is how a cake maker’s work gets seen and trusted, which scattered posts never quite do, because a bespoke cake is chosen on a portfolio the client can properly look at.
A website turns referrals and social into booked commissions
The strongest objection is that orders come by word of mouth and social media, and both help, but a website is how they convert rather than a replacement. A recommended client still wants to see your portfolio before trusting you with a big occasion, so the referral runs through your work, and a site gives them somewhere to admire your cakes and read reviews, turning the recommendation into a booking, while having nowhere proper to send them lets a cautious client’s doubt creep in just as they were about to commit. And social media, useful as it is, isn’t yours, isn’t browsable as a portfolio, and doesn’t get found by someone searching for a cake maker nearby, so a site is the owned, findable home your work needs. So a website does not replace your referrals and social, it converts them, turning admiration into confirmed commissions by giving your work a proper home and your clients the trust a big day needs. Far from being unnecessary, a good portfolio site is what wins the bespoke work.
So the real answer to does a cake maker need a website is: yes, if you want the bespoke commissions, because a cake is chosen on your portfolio and it needs somewhere to live, so being absent means being passed over. And finding out costs just £99 up front: I build the site on spec, from £297, and you see it finished before you pay the rest, so you can look at your actual portfolio site, ready to show your cakes and win the big occasions, and decide from there, knowing a single commission covers the cost many times over.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a cake making site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
Does a cake maker really need a website?
If you want to be chosen for the bigger bespoke orders, yes, because a cake is picked on your portfolio and it needs somewhere to live. Someone planning a celebration looks for a maker whose past cakes they love and can trust, and judges that from their work. A cake maker with no proper portfolio to show, and no trustworthy presence for a one-chance occasion, is passed over for one who had both.
Isn't Instagram or Facebook enough to show my cakes?
Social media helps show your cakes, but it isn't yours, it's hard to browse as an organised portfolio, and it doesn't rank when someone searches for a cake maker nearby, nor carry the professional feel a wedding order needs. A site is your owned, browsable portfolio that people find by searching and trust for a big occasion, so it works with social rather than being replaced by it.
Why do people look at a cake maker's work before ordering?
Because a bespoke cake is judged on the maker's past work, so before committing, especially for a wedding, they want to see a body of cakes they love and trust yours will be right. They look for that online, and a maker with a beautiful, browsable portfolio and genuine reviews wins them, while one with little to show, or only scattered social posts, loses them to a maker whose work they could properly see.
I get orders by word of mouth. Do I still need a site?
Yes, because even a recommended client wants to see your portfolio before trusting you with a big occasion, so word of mouth still runs through your work. A site gives them somewhere to admire your cakes and read reviews, turning the recommendation into a booking, while having nowhere proper to send them lets a cautious client's doubt creep in. Word of mouth opens the door, the portfolio wins the order.
When could a cake maker skip a website?
Realistically, only if you're fully booked on referrals and never want the bigger occasions or the people searching for a maker. Because a bespoke cake is chosen on a portfolio, a maker with nowhere proper to show theirs is passed over. For any maker wanting the wedding and celebration work, the case for a portfolio site is strong.
Is a website worth it for a home-based cake maker?
Often especially so, because your cakes, not premises, win the order, and a good site lets a home-based maker present a portfolio as beautifully and professionally as anyone, winning the trust a big occasion needs. A portfolio site can win a home baker the bespoke commissions that word of mouth alone never reaches. A single wedding cake covers the cost.
How much does it cost to find out if a website is worth it?
Just £99 to start with me, and it comes off your quote. I build the whole site first and you see the finished thing before you pay the rest, from £297. So you are not gambling on a maybe, you are looking at the actual portfolio site for your cakes and deciding then. Given what a single bespoke commission is worth, the risk of finding out is very low.
Tell me your town and I'll build you a cake making site on spec, so you can see it before you pay. Or read A Checkatrade alternative, see the full pricing, or get in touch.