Getting found
How to get more cake orders
A bespoke cake is won on your portfolio. Get more by showing your best work and being found. Here is how.
From £297, live in 7 days, on your own domain.
Get more cake orders
Where more cake orders come from
More cake orders come from showing your best cakes, winning trust for the big occasions, being found by people planning them, and letting reviews carry the reassurance. A bespoke cake is chosen almost entirely on the maker’s past work, someone planning a birthday, a christening or a wedding looks for a maker whose cakes they love and can trust, so getting more orders means presenting your finest work beautifully, being findable when they search, and proving yours can be relied on for a day that matters. The maker whose portfolio is most beautiful and most trusted is the one who wins the commission. And because a wedding or celebration cake is admired by everyone at the occasion and a delighted client recommends you, each order won leads to more, so a strong portfolio pays back well beyond the single cake. This is portfolio-and-trust-led marketing, because the client chooses on your work and needs to trust it for a one-chance day, so growth flows from showing your cakes at their best and being visible when someone plans a celebration.
That portfolio-and-trust character is the key. The client chooses on your work and needs to trust it, so everything is about showing your cakes and earning confidence.
Show your best cakes and win the trust
The most powerful lever is presenting your finest cakes so beautifully that a browser wants theirs from you, because your work is what wins the commission. A portfolio of your best cakes, well photographed and shown in real detail, lets someone picture their own cake and believe you can deliver it, which words never could. And because a big occasion happens once, winning trust matters as much as winning admiration, so a site that feels professional, shows consistent quality and carries genuine reviews settles the worry that yours will be right on the day. Reviews from clients whose cake was beautiful and arrived perfectly answer that worry directly. So showing your best work, conveying trust, and backing it with reviews, together, are the heart of getting more orders, because they turn admiration into a confirmed commission.
Be found by people planning an occasion
A beautiful portfolio only wins orders if people find it, so being found is the other half. People search for a cake maker or a wedding, birthday or celebration cake in their area, so a complete Google Business Profile and a site that ranks for local cake maker searches put your work in front of them as they plan. And because a cake is seen by everyone at the occasion and a happy client recommends you, an order won this way brings more, so your portfolio keeps compounding. Getting more cake orders comes down to showing your best cakes, winning trust for the big day, being found by people planning it, and letting reviews carry the reassurance, and a beautiful, trustworthy, findable site does all of it, which is how a cake maker turns their work into a steady book of commissions.
How it works
From message to live in four steps.
- 01
Message me
Tell me your trade and your town on WhatsApp. No forms to wade through, no call to book.
- 02
£99 to start
A £99 deposit gets your build going and comes off your quote. It covers some of the build time.
- 03
I build it, you see it
I build the whole site, framed around your work, and send it to you finished to look at.
- 04
Pay the rest, go live
Happy with it? You pay the balance, it goes live on your own domain, and it is yours to keep.
What you get
What a cake making site from me includes.
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Built on spec
I build it first and send it finished. You see the real thing before you decide, not a mock-up.
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Live in 7 days
From the go-ahead, your site is live within a week. No months of back and forth.
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On your own domain
It goes live in your name. You own the site and everything on it, with no lock-in.
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Genuinely fast
Static pages, no WordPress. Fast pages rank better and turn more visitors into calls.
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Found on Google
Built to be found in local search, with the plumbing done properly from day one.
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Looked after
Someone looks after it and changes it when you need. Two small edits a month, your listing kept current.
What it costs
A straight price.
From £297 to build it, first three months of Care included, then £49 a month.
You own the site outright and can stop the monthly plan whenever you like. Hosting is part of Care and Grow, so one of those keeps it online after the first three months, or you host it yourself. See the full pricing.
Common questions
Questions I get asked.
How do cake makers get more orders?
By showing their best cakes, winning trust for the big occasions, being found by people planning them, and letting reviews carry the reassurance. A bespoke cake is chosen on the portfolio, so getting more orders means presenting your finest work beautifully, appearing when people search for a cake maker, and proving yours can be trusted for a day that matters.
What is the single best way to get more cake orders?
Show your best cakes beautifully. Because a commission is won almost entirely on your past work, a portfolio that presents your finest cakes at their best, and being found when people plan a celebration, is the highest-value thing you can do to win orders.
How does my portfolio win me more orders?
Because someone planning a celebration cake chooses on the maker's past work, so a gallery of your best cakes is the single most persuasive thing you have. Beautiful photos of cakes you've made let a browser picture theirs and trust you to deliver, which words cannot, so a strong portfolio turns interest into a commission more than anything else.
How does winning trust help me get more cake orders?
Because a wedding or milestone cake happens once, so beyond loving your work a client needs to trust it will be right on the day. A site that feels professional, shows consistent quality and carries genuine reviews settles that worry, which turns a nervous enquiry into a booking. Trust is what converts admiration of your cakes into a confirmed order for a big occasion.
Do reviews from clients help a cake maker get more orders?
Strongly, because someone trusting you with a once-only occasion is hugely reassured by others whose cake was beautiful and arrived right. Genuine reviews about the cake and the experience answer their real worry, so alongside a stunning portfolio, honest reviews are what win the order for a day that matters.
How do people find a cake maker online?
They search for a cake maker or a wedding, birthday or celebration cake in their area, and choose on the portfolio and the reviews. A complete Google Business Profile and a site that ranks for local cake maker searches put your work in front of people planning an occasion, so being found is how your portfolio reaches them.
Do I need to pay for ads to get more cake orders?
Not necessarily. People search locally for cake makers, so ranking organically with a beautiful portfolio site can win orders without paid ads. Social media showing your cakes helps too. But someone choosing on your work often prefers the maker whose portfolio and reviews won them over an advert, so build the owned presence first.
Tell me your town and I'll build you a cake making site on spec, so you can see it before you pay. Or read Get found on Google, see the full pricing, or get in touch.