We build websites and lead systems for plumbers, electricians, HVAC companies, landscapers, roofers and home service businesses across the US and UK. Small team, direct communication, and a genuine interest in whether your site actually wins you work.
Most tradespeople and local businesses have the same problem: they're excellent at the job, but their online presence doesn't show it.
Jake started FORGE after seeing the same pattern repeat: a plumber with 20 years' experience and a website that looked like it was built in 2009. A landscaper with genuinely glowing reviews, but no way for new customers to find them. An electrician losing jobs to a competitor with a worse reputation but a better website.
Great tradespeople and home service businesses that were invisible online — not from lack of effort, but because no one had ever built their site properly. That's the gap we fill.
The fix wasn't complicated. A fast, professional website with local SEO built in, a phone number you can tap, and a design that tells people immediately who you are and why they should call you.
Wrapped around it: missed-call text-back, automated review requests, 24/7 live chat, and now an AI voice receptionist — so leads don't slip through while you're on the job.
When you enquire, you talk to the person building your site. When something needs changing, it gets changed. When we say two weeks, we mean two weeks.
We build for the person landing on your site — a homeowner, a landlord, a business owner who needs someone they can trust. If it doesn't help them choose you, we don't include it.
No jargon, no technical nonsense. We explain what we're doing, why we're doing it, and what it means for your business. Clear price, clear scope, clear timeline.
Fixed price, fixed timeline, fixed scope. We quote you once and stick to it. If something changes, we tell you straight away — before it affects your bill or deadline.
A good-looking website that doesn't bring in work isn't a success. We measure ourselves by enquiries, phone calls, and new customers — not design awards.
Your site is yours. Not stuck on Wix. Not locked into Squarespace. Not paying a monthly fee to a platform that owns your content. We build it, hand it over, it's yours forever.
We want to understand your business — your area, your customers, your competition. The more we know, the better the site. We're here after launch too.
CEO & Founder
Started FORGE after watching great trade businesses lose work to competitors with better websites. Builds every client site personally.
Strategy & Development
Developer and project lead. Handles builds, client communication, and keeps everything on time. Five years at a large agency before joining FORGE.
30 minutes. We learn about your business, your goals, and what's not working. No sales pitch — just a conversation.
Clear written proposal: scope, timeline, price. No vague estimates. You know what you're getting before anything starts.
We build in parallel, sharing progress as we go. Two rounds of revisions. Most projects complete within two weeks.
Full walkthrough. We handle go-live, then hand everything over — files, credentials, documentation. The site is yours.
Tell us about your business. We'll come back the same day with honest thoughts and a clear price — no obligation.