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Websites & Lead Systems for Trades & Home Service Businesses

WEBSITES FOR TRADES & HOME SERVICES.

Websites and lead systems for plumbers, electricians, HVAC, landscapers, roofers, pool services, dog groomers and home service businesses across the US. Get found on Google, capture every lead, and automate your reviews.

While you're on the job, your website should be winning you the next one. Custom-built for your trade, found on Google, never misses a lead.

14
Days Avg. Delivery
100%
Senior Team, No Hand-offs
24hr
Response Guaranteed
$0
Setup Fee
PLUMBERS✦ELECTRICIANS✦HVAC✦LANDSCAPERS✦ROOFERS✦CLEANERS✦PAINTERS✦POOL SERVICE✦PEST CONTROL✦FENCING✦CONCRETE✦DOG GROOMERS✦ PLUMBERS✦ELECTRICIANS✦HVAC✦LANDSCAPERS✦ROOFERS✦CLEANERS✦PAINTERS✦POOL SERVICE✦PEST CONTROL✦FENCING✦CONCRETE✦DOG GROOMERS✦

// The Problem

Right now, someone is looking for you. They're finding your competitor.

Not because your competitor is better. Because their website shows up on Google and yours doesn't. Because their site answers questions at 10pm and yours doesn't. Because they asked for a review after every job and you didn't. That's the gap. We close it.

01

You're invisible on Google.

When someone in your area searches for what you do, your name doesn't come up. They call the first result — and it's not you. Every week that goes on, you're handing jobs to competitors who figured this out first.

The fix: A custom-built site with local SEO from day one. Service pages. Location pages. Schema markup. Google Business integration. Built to rank, not just exist.
97%
of people search online before choosing a local service business. If you're not there, you don't exist.
02

You're losing leads after hours.

Someone calls at 6pm. You're finishing a job. They hang up, don't leave a voicemail, and book someone else before morning. You never even knew they tried. This is happening several times a week.

The fix: Missed-call text-back fires automatically within seconds. They get a message from your number before they've put the phone down. The lead stays yours. Or upgrade to FORGE Voice — an AI receptionist that answers the call live, qualifies the lead, and books them on your calendar.
62%
of calls to small service businesses go unanswered. Most of those customers never call back.
03

Your website has no way to respond at night.

A homeowner finds your site at 9pm on Sunday with a question. No chat, no bot, no response. They move on. By Monday morning they've already booked someone else. You had their attention and lost it because nothing was there.

The fix: 24/7 live chat captures their name, number, and what they need. You wake up to a warm lead in your inbox — not silence.
88%
of people who search for a local business visit or contact them within 24 hours. Speed is everything.
04

You have happy customers and no reviews.

Your last 20 customers would have left you five stars if you'd asked at the right moment. You didn't ask — not because you forgot, but because you were busy doing the work. Meanwhile the business down the road has 180 reviews and a 4.9 rating. That's what wins the click.

The fix: After every job, your customer automatically gets a text asking for a review. You never have to remember. Your rating builds itself every single week.
4.7x
more reviews earned when customers are asked immediately after the job. The window closes fast.

Free website included with every plan.

Pro $249/mo. Hosting $79/mo. No setup fee. No contracts. Live in two weeks.

Book a Free Call →

// About FORGE

Built for business owners, not boardrooms.

Working with trades across the US and UK.

PlumbersElectriciansHVACLandscapersCleanersRoofersPaintersPool ServicePest Control

Most tradespeople and local service businesses have the same problem: they're great at the job, but their website doesn't show it. Outdated, slow, buried on Google — or they don't have one at all.

FORGE builds websites that work like a 24/7 salesperson. Fast-loading, found on Google, and designed so that when someone lands on your site, they pick up the phone. No templates. No subscriptions. You own it outright.

Get found on Google and never miss a lead. Live in two weeks.

// Selected Work

Recent Projects

All Projects →

// What We Do

What You Get

01
📍

Found on Google

Your site is built to rank locally from day one — service pages, location pages, schema markup, and Google Business Profile setup so customers find you, not your competitor.

02
📱

Works on Every Device

Most of your customers will find you on their phone. Every site we build is mobile-first — fast to load, easy to read, and one tap to call you.

03
📞

Turns Visitors into Calls

Clear calls to action, click-to-call buttons, contact forms, and trust signals — designed so a visitor knows within seconds who you are, what you do, and how to reach you.

04
🔒

Yours Outright

No Wix, no Squarespace, no platform subscription draining your bank account every month. We build your site properly and hand it over — you own it completely.

See Full Details →
New

FORGE Voice — AI Receptionist

An AI receptionist that answers every call 24/7, qualifies leads, and books appointments on your calendar. You only speak to people who are ready to buy. Works with any business. From $297/mo standalone or $497/mo bundled with Pro.

Learn More →

// Why FORGE

We know what your customers need to see.

01 / No platform fees

You Own Your Site

Not on Wix. Not on Squarespace. We build it properly, it's yours — and it's included free with every plan. No setup fee. From $79/mo for hosting or $249/mo for the full Pro system.

02 / No jargon

Straight Talking

You'll know exactly what you're getting before you pay a penny. Clear price, clear scope, clear timeline. If something changes, we tell you straight away.

03 / Beyond launch

We're Here After Launch

$79/mo for hosting and maintenance. $249/mo for the full Pro system with lead capture and review automation. Add an AI receptionist from $297/mo. No contracts. Cancel any time.

Every day without this is leads you're not getting.

Custom website. Automated lead capture. Reviews on autopilot. AI receptionist answering your phone 24/7. Book a call and we'll have you live in two weeks.

Hosting $79/mo · Pro $249/mo · Voice from $297/mo · No setup fee

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